It is often said that a brand is made by its fans. Why shouldn’t it be?
The Coke page came to be when two fans who loved Coke just created a Coke fan page when Coke itself didn’t have one yet. Instead of taking over the page and making it their own, Coke decided to give them their blessing and help. By empowering the fans to keep their fan page, Coke ensures a passionate page owner.
Les Oiseaux de Merde thinks every brand should completely open up their facebook page and let everyone, every fan, have a same influence on the content. Social media is about interaction, but real interaction is allowing people to freely change something of the page when they think they can improve it. Wikipedia works like this, why don’t the brands do it with their Facebook?
Les Oiseaux de Merde makes a start. We rocket launched the page Everyone Admin; every liker is also made admin. This way, we democratize this Facebook page. On this page, everyone is allowed to post what he/she likes. If you don’t like a post of someone, you improve it or give a comment. If you love a post, you like it and share it with your friends. Everyone Admin will be the first truly honest page on Facebook.
Democratize Everything, Everyone Admin.
