The Shared Wardrobe is a Pop-Up Fitting Room where people can rent Designer Clothes. These clothes are limited edition and especially made for the Shared Wardrobe. This allows people to wear the latest designer clothes and it provides much publicity for the fashion label.
Green fashion
By setting up this Shared Wardrobe, a fashion label shows that it is paying attention to durability and that it does not take part in the Buy, Wear, Throw Away fashion trend. Because, with the Shared Wardrobe people don’t need to keep buying new clothes to keep up with the latest fashion trends since the Shared Wardrobe allows them to keep wearing the latest fashion clothes. After the week is over, the clothes will be recycled, which is easy, because the clothes have to be returned to the Shared Wardrobe anyway.
The Product
The Shared Wardrobe is a sleek fitting room that can be found on multiple spots in the streets of New York. The users can find these Wardrobes via the app on their smartphone. When they arrive, they can check-in and then the Wardrobe opens. In there, the user can select his/her size after which he/she can put on the clothes. A cool bag for the clothes he/she was wearing before will be provided. If the user was already wearing a set from the Wardrobe, he/she can easily change it inside the Wardrobe for a new set.
Fun
The Shared Wardrobe is a great benefit for both the user and the fashion label. But Les Oiseaux de Merde thinks things should also be fun. To achieve this, the users have to be able to show their clothes in a fashionably manner. The Shared Wardrobe can be placed next to a subway grate where people can take a Marilyn Monroe-like photo of themselves after which they can share it online. An other option is to place a small catwalk next to the Wardrobe where people can walk the catwalk with their new rented clothes. Les Oiseaux de Merde has tons of other ideas for the Shared Wardrobe, it depends on the company what idea fits best.
Sincerely,
Les Oiseaux de Merde
